A restaurant is a living, breathing object that has a predictable life cycle. Like the life cycle of the restaurateur, it is born and eventually dies. The birth of the restaurant is when a buyer makes a commitment to buy. They invest time and money in the process of purchasing their dream. The death of a restaurant is the day that it is closed or sold to another owner.
The Restaurant Life Cycle-
- Birth
- Infancy
- Toddler
- Teenager
- Young Adult
- Prime-Zone of Maturity/Maximization
- Mid-Life
- Aging
- Institutionalization
- Death
The majority of independent restaurant owners have no idea where they are in there restaurants life cycle. Knowing what to expect next and having some strategies in place to assist them in navigating the life cycle would save many from the financial destruction that so many restaurateurs experience in the death of their restaurant.
Unfortunately, the Atlantic Restaurant Group's primary role over the past 10 years has been to assist restauranteurs exit from an industry that got the best of them. By not understanding where they were in the restaurant life cycle, they go down in financial flames. Imagine trying to fly from Boston to Hawaii without a map or a GPS.
There is a smarter way to conduct business! As we re-engineer Atlantic Restaurant Group, our primary focus is to educate and offer solutions that will help guide restaurant owners through the business aspects of starting, growing, operating and exiting the restaurant business.
